App Store Optimization (ASO) Specialist for Educational STEM App – SEO Job

We are seeking a talented and experienced App Store Optimization (ASO) Specialist to optimize our educational STEM app for increased visibility, downloads, and user engagement. The ideal candidate will have a proven track record of successfully optimizing apps for app stores, with a deep understanding of ASO best practices and strategies.

Responsibilities:

Conduct in-depth keyword research to identify relevant and high-traffic keywords related to STEM education, learning apps, and specific subjects targeted by our app.
Optimize app metadata, including app title, description, and keywords, to improve search visibility and increase organic traffic from app store search results.
Create compelling and visually appealing app store assets, including app icons, screenshots, and promotional videos, to enhance app store listing and attract users' attention.
Analyze and monitor app store performance metrics, such as app store impressions, app page views, and conversion rates, to identify areas for optimization and improvement.
Develop and implement ongoing ASO strategies to continuously optimize app store presence, drive user acquisition, and maximize app store conversion rates.
Expected Outcomes:

Increased app store visibility and ranking for targeted keywords related to STEM education, resulting in higher app store search impressions and increased organic app installs.
Improved click-through rates (CTRs) and conversion rates (CRs) for app store listings, leading to higher app page views and increased user engagement with the app.
Enhanced app store assets, including optimized app icons, screenshots, and promotional videos, resulting in improved visual appeal and higher user retention on app store pages.
Data-driven insights and recommendations based on app store performance metrics, enabling informed decision-making and continuous optimization of ASO strategies.
Tangible growth in app downloads, user acquisition, and overall app store performance metrics, contributing to the long-term success and profitability of the educational STEM app.
Qualifications:

Proven experience in App Store Optimization (ASO), with a track record of successfully optimizing apps for app stores and achieving measurable results.
Deep understanding of ASO best practices, techniques, and tools, including keyword research, metadata optimization, and app store asset creation.
Strong analytical skills and proficiency in app store analytics tools, such as App Store Connect and Google Play Console, to track and analyze app store performance metrics.
Excellent communication skills and ability to collaborate effectively with cross-functional teams, including marketing, product development, and design teams.
Knowledge of the educational technology (EdTech) industry and familiarity with STEM education concepts and trends is a plus.
Additional Information:

This is a remote, freelance position with flexible working hours.
Candidates must provide examples of previous ASO projects and measurable results achieved.
Compensation will be based on experience and project scope.
We are looking for a proactive and results-driven ASO Specialist who can help us optimize our educational STEM app for success in the competitive app store landscape. If you have the skills, experience, and passion for driving app store growth and user acquisition, we'd love to hear from you!

Milestones:

– Keyword and Competitor Research, and ASO Fundamentals Check: Report
– CTA and Funnel: Formulating Strategy
– App Store Title, Description and metadata: Copy
– Creatives

Budget: $180

Posted On: April 24, 2024 00:06 UTC
Category: Marketing Strategy
Skills:App Store Optimization

Country: Singapore

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