shopify – SEO Job

Build new shopify website/them for asucca4u.com
Transfer all content from old site to new site
Optimize:

1. Web Compliance Standards:
• W3C Compliance: Ensure HTML and CSS code validation
• GDPR Compliance for EU traffic only
• ADA Compliance: Ensure the site is accessible, including alternative text for images, proper contrast ratios, and navigable by keyboard and screen readers.

2. SEO Optimization:
• Title Tags: Unique for each page, ideally including relevant keywords.
• Meta Descriptions: Concisely summarize page content, utilizing keywords effectively.
• Header Tags (H1, H2, etc.): Structure content clearly and include keywords.
• Alt Text for Images: Describe images accurately, embedding keywords when appropriate.
• URL Structure: Ensure URLs are readable and include pertinent keywords.
• Canonical Tags: Manage duplicate content to prevent SEO issues.
• Robots.txt File: Guide search engines on what parts of the site can be crawled.
• XML Sitemap: List all important pages to ensure search engines can find and index them.

3. Schema Markup:
• Implement structured data (JSON-LD preferred) to enhance listings in search results (Rich Snippets), including products, reviews, and business information.

4. Redirections:
• Set up 301 redirects for any old URLs that need to be permanently moved to new ones to maintain SEO value.

5. Analytics and Tracking:
• Google Analytics: Install Google Analytics to monitor and analyze traffic.
• Google Tag Manager: Manage tags for tracking conversions, site analytics, and other metrics.
• Facebook Pixel: If applicable, for tracking conversions from Facebook ads.

6. Email and Marketing Integration:
• Mailchimp Integration: Set up for newsletter sign-ups and email marketing campaigns.

7. Merchant Services:
• Payment Gateway Integration: (e.g., Shopify Payments, PayPal, Stripe).
• Shipping and Tax Settings: Configure according to the geographical area and product types.

8. Legal and Policy Pages:
• Privacy Policy
• Terms of Service
• Refund Policy
• Cookie Policy
• Shipping and Delivery Information

9. Security Features:
• SSL Certificate: To secure data transfer and boost SEO.
• Regular Backups: Ensure site data is backed up regularly.
• Security Plugins: Use apps to prevent hacking and malware.

10. UX/UI Enhancements:
• Mobile Optimization: Ensure the site is fully responsive.
• Loading Speed Optimization: Use tools like Google PageSpeed Insights to identify and fix slow-loading pages.

11. Customer Service Tools:
• Live Chat: Consider integration for real-time customer support.
• FAQ Section: Helps reduce customer service load and improve user experience.

12. Social Media Integration:
• Links to social media pages and social share buttons.

13. Testing and Launch:
• Cross-Browser Testing: Ensure compatibility across major browsers & all mobile platforms/devices
• Performance Testing: Check loading speeds and responsiveness.
• Security Testing: Audit the site for potential security vulnerabilities.

Budget: $500

Posted On: April 24, 2024 16:01 UTC
Category: Ecommerce Website Development
Skills:Shopify, Web Design, Web Development

Country: United States

click to apply

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