Copywriter (m/f/d) – SEO Job
OQEMA is a leading company in the sales, marketing, and distribution of chemicals. We began over a century ago as a small family business in Mönchengladbach, Germany, and have rapidly evolved into one of Europe's top five chemical distributors. In 2023, our global revenue, generated by our 1,600 employees across 25 countries, reached almost €1.5 billion.
This is an exciting moment to join the OQEMA Group as we embark on a journey of digital transformation. As a freelance copywriter, you'll play a pivotal role in developing the brand voice of the company. Your responsibilities include developing an overall text style and applying it to our new website first and then across all channels, with a particular focus on driving traffic to the OQEMA website.
Your goal is to deliver best-in-class customer experience across all touchpoints, including the website, PR and social media. You will have the opportunity to help shape the communication style of the company lifting OQEMA's brand awareness. Your mission is to make a substantial impact with your skills while collaborating with highly knowledgeable and passionate individuals across Europe.
What you’ll do
• Develop a distinctive brand voice for the OQEMA Group
• Apply the developed style to our website (approx. 60 pages) by transforming bullet points into captivating wording that engage and drive traffic
• Ensure all texts consider SEO and relevant keywords
• Act as the last approvals editor for all texts (social, PR, internal, website, news) post the initial website project, ensuring alignment with the brand.
What you’ve got
• Fluent in British English language, both spoken and written.
• Experience in developing a brand voice.
• Proven hands-on experience in SEO within a B2B environment.
• Proficiency in MS Office products (Excel, PowerPoint, SharePoint), with skills in CMS software (IBEXA) and Figma considered a plus.
• A strong team player with the ability to collaborate across Marketing, Sales, and Business Development.
• Knowledge of German and other languages is an advantage.
Facts
• Project start: approx. July 2024 on developing a distinctive brand voice
• Website text development (approx. 60 pages): August – October 2024
• Afterwards: editing on ad hoc basis (social media posts, PR, news)
Hourly Range: $40.00-$75.00
Posted On: April 23, 2024 21:03 UTC
Category: Marketing Copywriting
Skills:ChatGPT, Copy.ai, English, Brand Identity & Guidelines, Content SEO, SEO Strategy, SEO Keyword Research, Search Engine Marketing Strategy, Copywriting, Website Content
Country: Germany
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